{"id":4657,"date":"2021-01-08T10:48:28","date_gmt":"2021-01-08T09:48:28","guid":{"rendered":"https:\/\/www.egensajt.se\/blogg\/?p=4657"},"modified":"2022-02-19T22:25:47","modified_gmt":"2022-02-19T21:25:47","slug":"seo-tips-sa-gor-du-en-sokordsanalys","status":"publish","type":"post","link":"https:\/\/www.egensajt.se\/blogg\/seo\/seo-tips-sa-gor-du-en-sokordsanalys\/","title":{"rendered":"SEO-tips: S\u00e5 g\u00f6r du en s\u00f6kordsanalys"},"content":{"rendered":"\n

Att g\u00f6ra en ordentlig s\u00f6kordsanalys \u00e4r A och O f\u00f6r att lyckas med SEO. Det g\u00e4ller att identifiera s\u00f6kord som m\u00e5nga s\u00f6ker p\u00e5 men samtidigt finna en balans i att de inte f\u00e5r vara f\u00f6r sv\u00e5ra att ranka p\u00e5.<\/p>\n\n\n\n

Att g\u00f6ra en grundlig analys kr\u00e4ver mer utrymme \u00e4n ett blogginl\u00e4gg, men det finns goda sk\u00e4l att bekanta sig med \u00e4mnet som en start p\u00e5 resan mot h\u00f6gre Google-placeringar. <\/p>\n\n\n\n

Genom att g\u00f6ra en s\u00f6kordsanalys och f\u00e5 fram starka s\u00f6kord kan du skapa inneh\u00e5ll och inte minst produkttexter som g\u00f6r att din webbplats rankar h\u00f6gre p\u00e5 Google. N\u00e4r du v\u00e4l rankar h\u00f6gre \u00f6kar du konverteringen och d\u00e4rmed ocks\u00e5 f\u00f6rs\u00e4ljningen f\u00f6r din e-handel i det l\u00e5nga loppet. Att anv\u00e4nda fel s\u00f6kord kan f\u00e5 motsatt effekt och pl\u00f6tsligt hittar inte kunderna till dig.<\/p>\n\n\n\n

Om du sj\u00e4lv inte har tid att l\u00e4ra dig att g\u00f6ra en s\u00f6kordsanalys s\u00e5 kan det vara v\u00e4rt att ta hj\u00e4lp av en SEO-byr\u00e5<\/a>. <\/p>\n\n\n\n

Oavsett om du v\u00e4ljer att g\u00f6ra arbetet sj\u00e4lv, eller med en byr\u00e5, s\u00e5 \u00e4r det en god id\u00e9 att i alla fall l\u00e4ra sig grunderna till hur en s\u00f6kordsanalys utf\u00f6rs. <\/p>\n\n\n\n

L\u00e4r k\u00e4nna kundens spr\u00e5k<\/strong><\/p>\n\n\n\n

Du som g\u00f6r en utf\u00f6rlig s\u00f6kordsanalys f\u00e5r reda p\u00e5 vilka s\u00f6kord du ska anv\u00e4nda i din marknadsf\u00f6ring och l\u00e4r p\u00e5 s\u00e5 s\u00e4tt k\u00e4nna din m\u00e5lgrupp. Genom att analysera s\u00f6korden kan du tillfredsst\u00e4lla anv\u00e4ndarnas m\u00e5l med s\u00f6kningen, samt svara p\u00e5 fr\u00e5gor och behov n\u00e4r de v\u00e4l konverterar till din hemsida.<\/p>\n\n\n\n

Ett verktyg som kan vara till hj\u00e4lp \u00e4r Googles egen s\u00f6kordsplanerare Keyword Tool<\/a>. Verktyget \u00e4r gratis och anv\u00e4nds inom SEO f\u00f6r att f\u00e5 en bild \u00f6ver hur m\u00e5nga som s\u00f6ker p\u00e5 ett eller flera s\u00f6kord m\u00e5nadsvis. <\/p>\n\n\n\n

Siffrorna \u00e4r dock inte exakta men ger en stabil \u00f6verblick p\u00e5 det aktuella s\u00f6kordets m\u00e5natliga antal s\u00f6kningar.<\/p>\n\n\n\n

Keywords Tool ger anv\u00e4ndaren m\u00f6jligheten att identifiera relaterade s\u00f6kord som ocks\u00e5 \u00e4r v\u00e4rda att synas med. Du hittar funktionen under \u201dKeyword Ideas\u201d-sektionen och d\u00e4r skapar programmet en automatisk lista som baseras p\u00e5 vad Google anser vara relevanta ord till ditt ursprungliga s\u00f6kord. M\u00e5nga av f\u00f6rslagen kan dock skilja sig ordentligt fr\u00e5n vad din produkt representerar, s\u00e5 det g\u00e4ller att vara uppm\u00e4rksam och ha ett kritiskt \u00f6ga.<\/p>\n\n\n\n

Fyra enkla steg<\/strong><\/p>\n\n\n\n

Men du kan ocks\u00e5 s\u00e4tta ig\u00e5ng direkt och hitta s\u00f6kord som passar just din e-handel, genom fyra enkla steg.<\/p>\n\n\n\n

  1. F\u00f6rst och fr\u00e4mst, skriv ner sex s\u00f6kordskategorier som passar bra in p\u00e5 vad din produkt \u00e4r och representerar. Fyll d\u00e4refter p\u00e5 med unika s\u00f6kord f\u00f6r varje kategori genom att brainstorma kring vad din produkt g\u00f6r, vilka problem den l\u00f6ser och vad som g\u00f6r den unik.<\/li>
  2. Unders\u00f6k din m\u00e5lgrupp. Ta reda p\u00e5 hur din m\u00e5lgrupp skriver och anpassa dig till deras s\u00e4tt. Titta hur de kommunicerar p\u00e5 sociala medier, vilket typ av spr\u00e5k de anv\u00e4nder p\u00e5 LinkedIn och hur befintliga kunder uttrycker sig i kommunikation med dig. P\u00e5 s\u00e5 s\u00e4tt kan hitta nya id\u00e9er till s\u00f6kord. <\/li><\/ol>\n\n\n\n
    1. Testa dina s\u00f6kord genom Keywords Tool eller n\u00e5gon annan gratistj\u00e4nst f\u00f6r att se hur stor s\u00f6kvolym orden du tagit fram har. <\/li><\/ol>\n\n\n\n
      1. Kolla p\u00e5 konkurrenterna. Vilket spr\u00e5k anv\u00e4nder de sig av och vilka ord dyker upp oftare \u00e4n andra? Kanske hittar du nya ord som du inte t\u00e4nkte p\u00e5 tidigare. <\/li><\/ol>\n\n\n\n

        Lycka till!<\/p>\n","protected":false},"excerpt":{"rendered":"

        Att g\u00f6ra en ordentlig s\u00f6kordsanalys \u00e4r A och O f\u00f6r att lyckas med SEO. Det g\u00e4ller att identifiera s\u00f6kord som m\u00e5nga s\u00f6ker p\u00e5 men samtidigt finna en balans i att de inte f\u00e5r vara f\u00f6r sv\u00e5ra att ranka p\u00e5. Att g\u00f6ra en grundlig analys kr\u00e4ver mer utrymme \u00e4n ett blogginl\u00e4gg, men det finns goda sk\u00e4l … Forts\u00e4tt l\u00e4sa \u201dSEO-tips: S\u00e5 g\u00f6r du en s\u00f6kordsanalys\u201d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-4657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nSEO-tips: S\u00e5 g\u00f6r du en s\u00f6kordsanalys - EgenSajt Blogg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.egensajt.se\/blogg\/seo\/seo-tips-sa-gor-du-en-sokordsanalys\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO-tips: S\u00e5 g\u00f6r du en s\u00f6kordsanalys - EgenSajt Blogg\" \/>\n<meta property=\"og:description\" content=\"Att g\u00f6ra en ordentlig s\u00f6kordsanalys \u00e4r A och O f\u00f6r att lyckas med SEO. 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